CLIMATE BASECAMP - PETROL EASTER EGG

AGENCY:

M+C Saatchi

CLIENT:

Climate Basecamp

CREATIVE DIRECTORS:

Ben Gough, Richard Morgan, Guy Bradbury

PHOTOGRAPHY:

Joe Giacomet

DESIGNER:

Gemma Targett

IDEA:

Climate Basecamp bring Climate Change issues and make them relevant. Climate Change is destroying habitats everywhere, including those that grow cocoa beans That’s why delicious chocolate is getting smaller, more expensive and worser quality. So we jumped on Easter and created a Climate Change Easter Egg that tasted like petrol!

Created by an artisanal chocolatier the Easter Egg smelt and tasted like petrol. We gave it to influencers to have a taste of climate change.

Spreading the word that the only thing harder to swallow than a petrol flavoured Easter Egg is actual loss of chocolate to climate change!